Project Overview


Jardini International sell rare fish, predominantly to collectors in the Asian region. They required a website which would convey the extreme rarity, beauty and value of their fish and allow their brand to stand out in this competitive market.

We worked with Jardini to develop a content strategy, site structure and brand voice which helps Jardini position themselves as one of the world's premier suppliers of rare fish.

To successfully achieve the final look and feel of the website, we had to use some interesting advanced techniques to ensure the site performed well and looked beautiful across a wide range of browsers and devices.

Some of the more interesting technical features include:

  • Parallax effect which runs at a locked 60 frames / second across browsers and devices
  • Ajax loading of content on demand to ensure fast loading times even on slow connections
  • Highly customisable content which allows client to drastically change the look and feel of site in addition to editing and adding content

Project features include...


  • HTML 5
  • CSS 3
  • Custom PHP code
  • Developed using GIT
  • Bitbucket repository
  • Built with Twitter Bootstrap
  • Mobile friendly
  • Developed content strategy
  • Determined site structure & info
  • Researched & wrote content
  • Brand voice and tone
  • Powered by Perch CMS