Work Showcase

Peddle Thorp architectural practice asked Quill Studios to help them develop a fresh approach to their marketing and communications activity. We started within the organisation, working with the team to collect and clarify the ways they currently communicate, what they value and practical resources they needed to improve interactions between colleagues and with external audiences.

We worked with Peddle Thorp to:

• Create a visual style guide.
• Develop a Communications Guide to define brand values, tone and voice, and provide advice on writing, presenting and engaging with colleagues and clients.
• Create a communications and marketing plan including a schedule for social media, PR and marketing activity.
• Deliver team training to introduce concepts from the communications guide.
• Develop an internal communications campaign, including an internal e-newsletter.
• Manage the creation of the practice’s new website, including: stakeholder meetings, content strategy workshops, design brief, agency selection process, creating new content, auditing and editing existing content, and project management.

The practice’s new website was designed and coded by Vivo Group, with project management and content creation managed by Quill Studios. In writing and structuring content for the new Peddle Thorp website, we focused on conveying key aspects of the brand values, which had been teased out during earlier work. This includes an emphasis on being helpful yet refined: adopting a sophisticated, intelligent tone of voice while still being engaging and providing clear answers for visitors.

Project features include...

Jardini International sell rare fish, predominantly to collectors in the Asian region. They required a website which would convey the extreme rarity, beauty and value of their fish and allow their brand to stand out in this competitive market.

We worked with Jardini to develop a content strategy, site structure and brand voice which helps Jardini position themselves as one of the world's premier suppliers of rare fish.

To successfully achieve the final look and feel of the website, we had to use some interesting advanced techniques to ensure the site performed well and looked beautiful across a wide range of browsers and devices.

Some of the more interesting technical features include:

• Parallax effect which runs at a locked 60 frames / second across browsers and devices
• Ajax loading of content on demand to ensure fast loading times even on slow connections
• Highly customisable content which allows client to drastically change the look and feel of site in addition to editing and adding content

Project features include...