Content for Allianz Global Assistance

Allianz Global Assistance has a clear purpose: to help people in times of need. But the company operates across diverse industries, with a range of products to suit different markets delivered via network of internal employees and external providers.

In developing content for the company's new website, Quill Studios was given the challenge of showcasing that complexity and capacity while keeping messages on the page simple and powerful. We did this by:

• Using language that is upbeat and personal—yet qualified—positioning Allianz Global Assistance as a trusted advisor.
• Reflecting the emotions and goals of customers to put products in context.
• Straightforward product feature lists and microcopy designed to make readers feel empowered to act.

Project features include...