Communications planning & content for Qld architects

Peddle Thorp architectural practice asked Quill Studios to help them develop a fresh approach to their marketing and communications activity. We started within the organisation, working with the team to collect and clarify the ways they currently communicate, what they value and practical resources they needed to improve interactions between colleagues and with external audiences.

We worked with Peddle Thorp to:

• Create a visual style guide.
• Develop a Communications Guide to define brand values, tone and voice, and provide advice on writing, presenting and engaging with colleagues and clients.
• Create a communications and marketing plan including a schedule for social media, PR and marketing activity.
• Deliver team training to introduce concepts from the communications guide.
• Develop an internal communications campaign, including an internal e-newsletter.
• Manage the creation of the practice’s new website, including: stakeholder meetings, content strategy workshops, design brief, agency selection process, creating new content, auditing and editing existing content, and project management.

The practice’s new website was designed and coded by Vivo Group, with project management and content creation managed by Quill Studios. In writing and structuring content for the new Peddle Thorp website, we focused on conveying key aspects of the brand values, which had been teased out during earlier work. This includes an emphasis on being helpful yet refined: adopting a sophisticated, intelligent tone of voice while still being engaging and providing clear answers for visitors.

Project features include...