FBA Website

Fitzroy Basin Association (FBA) is one of Queensland's largest non-profit environmental management groups with a broad target audience and a diverse range of projects. We worked closely with the FBA team to re-design their site from the ground up.

We began by developing a content strategy that transformed the purpose of the site and then re-wrote the content to match. Their existing site focused on project and program details, but our analysis showed it was important to speak directly to distinct target audiences, demonstrate outcomes, and highlight the unique features of the local environment.

Our revamped content formed the basis for the design and coding of the site, which draws attention to relevant information in clear ways that make the website feel lively and engaging.

Project features include...