by Jody McDonald in Content Marketing
Content is better when it includes exciting, relevant and quality imagery such as photos, illustrations and gifs. We reveal a few of our favourite sources for free images that can liven up your blog, social media post or website page.
by Jody McDonald in Content Marketing
As a ghost-blogger, I write a lot about how businesses can be more productive and successful. That often means highlighting a specific challenge that managers want to address. I've learnt that it's important to frame challenges in a positive way, emphasising opportunities, rather than using language which makes problems seem overwhelming.
by Jody McDonald in Content Marketing
I see people face many dilemmas when it comes to content. I understand − content isn't easy. And yet it's increasingly the key to consumers' hearts. So you need to be writing, creating and publishing, right? Right.
by Jody McDonald in Content Marketing
You can't leave great content marketing to chance−you need a clear strategy. The tricky part is not getting bogged down in planning so you can produce a useful document that truly guides day-to-day decisions.